(中学篇)2017年第01期:例谈新高考下英语概要写作教学策略(浙江:严菁)一文涉及的教学文本


During all kinds of holidays, millions of people will buy gifts for loved ones. Which is great — except that tons of those people will make the same glaring mistake, and buy the wrong gift. What's going on?
 
Gift buying has become a deceivingly selfish pursuit. We don't actually look for things people want to receive. Instead, and to many of our gifts' detriments, we tend to look for things that we want to give. It's a subtle, but pretty significant problem.
 
Research has shown that givers tend to value the gifts they buy considerably more than recipients. Gifts are valued roughly 10 to 33 percent less by recipients than what givers paid for them, Joel Waldfogel noted in Scroogenomics: Why You Shouldn't Buy Presents for the Holidays, his 2009 book on gift-giving.
 
The discrepancy seems to come from a simple misplaced belief that thoughtful presents are the best presents. They are not. In fact, they might just be the worst presents. The more thought you put into a present, the more likely you are to stray from buying what the person you're buying the present for actually wants.
 
In other words, people let their gift-giving egos get in the way of great presents. Especially when the recipient is someone they want to show they know really well. Fortunately, the answer to our collective insistence on guessing what people want is simple: stop it.
 

If that's too callous, or impersonal, there's another helpful rule of thumb. Instead of buying restrictive gifts, like gift cards for specific stores, buy gifts that allow for flexibility, like gift cards that can be used more broadly (or, better yet, cash). People tend to prefer gift cards to actual gifts, and cash to both, Steffel explained. Steffel's latest research, which focuses on gift card giving, points to exactly this point—that versatility is the key to better gift giving.